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Kevin D

Software development

Kevin D(he/him)

Sr. Product Marketing Manager · Amazon

Bachelors Gonzaga University

Specializing in Product Marketing, I use a mix of customer-behavior based insights, strategic marketing touchpoints, and creative execution and planning to help customers learn about brands and products, try them, and become repeat ambassadors for the brand/product. Specialties: Product marketing, Artificial intelligence and LLMs. Brand management & marketing. Social media strategy. Employer brand & candidate engagement. Campaign concept and development. Corporate communications & PR. Creative content. Community Management. Analytics and reporting. Paid media strategy. Influencer programs.

Their story

You can be an SM Influencer right now!

17 min

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Key quotes

You could become an influencer when you're 12 years old and you could build a brand of 100,000 followers when you're 12 years old. And those are the type of experiences that brands look at and say, hey, they know how to do this.

Kevin Del Rosario, Sr. Product Marketing Manager, Amazon

I often felt like the dumbest person in the room. And while that was uncomfortable, there was something about that that really challenged you to up your game to be better, learn more, and bring value every time you sit at the table.

Kevin Del Rosario, Sr. Product Marketing Manager, Amazon

When you find yourself in a struggling time, things that are tough, think about the growth that you will have. Embrace challenge, because that means you're learning something all the time.

Kevin Del Rosario, Sr. Product Marketing Manager, Amazon

Make content as yourself, as a brand. Build a social media presence, build a website on your own, develop content for a mom and pop brand.

Kevin Del Rosario, Sr. Product Marketing Manager, Amazon

When you find a great leader or manager, you should always latch on to them, learn as much as you can, and follow them if you can.

Kevin Del Rosario, Sr. Product Marketing Manager, Amazon

Career highlights

You can start building your marketing career right now — no degree required.

Kevin says that if you're already creating content on social media and growing a community, brands will recognize those skills. 'You could start tomorrow,' he says.

Build your own brand as a personal portfolio.

Kevin recommends making content as yourself, building a website, and even helping a local small business with their social media to gain real, hands-on experience.

Learn how different platforms work and why people behave differently on each one.

Kevin emphasizes 'channel knowledge' — understanding that people consume content differently on Instagram vs. a website vs. an app — as a core skill for digital marketers.

Find a great mentor and stick close to them.

Kevin says one of his biggest career lessons is that when you find a strong leader, you should learn everything you can from them and follow their path when possible.

Embrace being uncomfortable — that's where the real growth happens.

Kevin reflects on feeling like the 'dumbest person in the room' at Amazon and explains how that discomfort pushed him to level up his skills and thinking.

Unexpected experiences can become your biggest career advantage.

Kevin's work on Walmart's employer branding — which felt like just another project — turned out to be exactly the niche Amazon was hiring for, landing him his dream role.

Student summary
Kevin Del Rosario is a Senior Product Marketing Manager at Amazon in Seattle, Washington. He started his career with a marketing degree and a love for brands — the kind of passion that made him want to write Nike slogans one day. He broke into the industry through community management on social media, back when platforms like Facebook were still brand new for businesses. That entry-level hustle at a major agency eventually led him to senior roles at global firms like Razorfish, and eventually to Amazon — twice. Kevin's path wasn't a straight line. He left Amazon during a company restructure, spent time at a mobile gaming company, and then found his way back to Amazon because he genuinely missed the challenge of working alongside sharp, driven people. His story is a reminder that careers move in waves, not straight lines — and that leaving a job doesn't mean failure. It can mean you're figuring out what really matters to you. One of the most powerful things Kevin shares is that you don't need a college degree to start building the skills for this career. If you're making content on TikTok or Instagram, growing a following, or managing a brand's social page — you are already doing the work. He genuinely believes that creators today are ahead of where he was at their age, and that brands are watching. For students of color, Kevin's journey is especially relevant. He's a first-generation-type professional who built his career by being curious, staying uncomfortable, and latching onto great mentors along the way. He talks openly about feeling like the 'dumbest person in the room' at Amazon — and explains why that feeling was actually a sign he was in the right place. That kind of honesty is rare and real. His biggest advice: start now, build your own brand, and don't run from hard things. The moments that stress you out the most are often the ones where you grow the fastest. That's a message that hits differently when you're a young person of color navigating spaces that weren't always built for you.
Kevin D — Vitaes Contributors — Vitaes