Specializing in Product Marketing, I use a mix of customer-behavior based insights, strategic marketing touchpoints, and creative execution and planning to help customers learn about brands and products, try them, and become repeat ambassadors for the brand/product. Specialties: Product marketing, Artificial intelligence and LLMs. Brand management & marketing. Social media strategy. Employer brand & candidate engagement. Campaign concept and development. Corporate communications & PR. Creative content. Community Management. Analytics and reporting. Paid media strategy. Influencer programs.
Their story
You can be an SM Influencer right now!
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Key quotes
“You could become an influencer when you're 12 years old and you could build a brand of 100,000 followers when you're 12 years old. And those are the type of experiences that brands look at and say, hey, they know how to do this.”
Kevin Del Rosario, Sr. Product Marketing Manager, Amazon
“I often felt like the dumbest person in the room. And while that was uncomfortable, there was something about that that really challenged you to up your game to be better, learn more, and bring value every time you sit at the table.”
Kevin Del Rosario, Sr. Product Marketing Manager, Amazon
“When you find yourself in a struggling time, things that are tough, think about the growth that you will have. Embrace challenge, because that means you're learning something all the time.”
Kevin Del Rosario, Sr. Product Marketing Manager, Amazon
“Make content as yourself, as a brand. Build a social media presence, build a website on your own, develop content for a mom and pop brand.”
Kevin Del Rosario, Sr. Product Marketing Manager, Amazon
“When you find a great leader or manager, you should always latch on to them, learn as much as you can, and follow them if you can.”
Kevin Del Rosario, Sr. Product Marketing Manager, Amazon
Career highlights
You can start building your marketing career right now — no degree required.
Kevin says that if you're already creating content on social media and growing a community, brands will recognize those skills. 'You could start tomorrow,' he says.
Build your own brand as a personal portfolio.
Kevin recommends making content as yourself, building a website, and even helping a local small business with their social media to gain real, hands-on experience.
Learn how different platforms work and why people behave differently on each one.
Kevin emphasizes 'channel knowledge' — understanding that people consume content differently on Instagram vs. a website vs. an app — as a core skill for digital marketers.
Find a great mentor and stick close to them.
Kevin says one of his biggest career lessons is that when you find a strong leader, you should learn everything you can from them and follow their path when possible.
Embrace being uncomfortable — that's where the real growth happens.
Kevin reflects on feeling like the 'dumbest person in the room' at Amazon and explains how that discomfort pushed him to level up his skills and thinking.
Unexpected experiences can become your biggest career advantage.
Kevin's work on Walmart's employer branding — which felt like just another project — turned out to be exactly the niche Amazon was hiring for, landing him his dream role.

