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Ashley Pugh

Nonprofits & social impact

Ashley Pugh(she/her)

Director of Communication & External Affairs · Urban League of Metropolitan Seattle

North Carolina Central University - BA, Mass Communication, Public Relations; Elon University - Master of Arts - MA, Interactive Media

Ashley Pugh is the Director of Communication and External Affairs at the Urban League of Metropolitan Seattle, where she leads storytelling, branding, and community engagement efforts for one of the country's most recognized civil rights organizations. She studied Mass Communication at North Carolina Central University — a top-ranked public HBCU — before earning her master's in Interactive Media from Elon University, building a career that grew from campus media work and a student-focused nonprofit into directing large-scale communications strategy. If you're passionate about using creative skills to make an impact in your community, Ashley's journey shows how roles in content, digital media, and communications can lead somewhere meaningful.

Their story

“I have a million ideas a minute in my head. " Communications Director.

18 min

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Key quotes

If being here is making me feel like I'm not good at what I do, then I need to find another opportunity.

Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle

I have a million ideas a minute in my head. And so whenever I think of something that I think would be relevant and impactful and actually helpful to what we're doing, I do it.

Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle

It took me two years to get to where they started, if that makes sense. And so I definitely feel like a lot of that had to do with just the environment that I was in.

Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle

Don't be afraid to inconvenience someone. Because a lot of the time that we don't go after things is because we feel like we are gonna bother somebody. But honestly, people like to be bothered, especially by those that they feel like are persistent.

Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle

Start with the thing that makes you the most interested — whether that's websites, graphic design, podcasting, content development — get good at that, get comfortable and confident in your abilities with that, and then build on things like that.

Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle

Career highlights

Don't try to master everything at once — pick one creative skill, get really good at it, then build from there.

Ashley started with video production, then added graphic design, then web design. She warns against trying to become a jack of all trades too quickly.

Pay attention to company culture before you accept a job — who's running it will determine your whole experience.

After being fired from her first job and feeling undervalued at a second, Ashley talks about how working somewhere that respects you is completely different from just 'having a job.'

You don't need a formal degree, but formal training helps you learn current tools and best practices — not outdated ones.

Ashley has a bachelor's and a master's, but says self-teaching is a real path too. The edge of formal education, she argues, is staying up to date.

Don't be afraid to talk about what you can do, even in casual settings — your next opportunity might come from an honest conversation.

Ashley got her job at the Urban League because she vented to her future CEO at a hair salon. That conversation turned into a job offer.

If a workplace is making you doubt yourself and you know your work is good, that's a sign to move on — not a reason to stay.

Ashley stayed at a toxic job for two and a half years before leaving. She reflects on how draining it is when your environment makes you question abilities you know you have.

Nonprofit communications roles can pay $35K–$70K, but the same skills at a for-profit company like Amazon or Google can earn double or triple — know your worth.

Ashley breaks down real salary ranges and encourages students to understand the difference between nonprofit and for-profit compensation for the same skill set.

Student summary
Ashley Pugh is the Director of Communications and External Affairs at the Urban League of Metropolitan Seattle, one of the most recognized civil rights organizations in the country. She handles everything from social media and website management to graphic design, branding, and press releases — and she'll be the first to tell you that no two days look the same. Her career sits at the intersection of creative media and nonprofit work, and it's proof that you can use skills like design, storytelling, and digital content to make a real difference in your community. Ashley's path to this role was anything but a straight line. She graduated with a degree in Mass Communication from North Carolina Central University, an HBCU, and later earned a master's in Interactive Media from Elon University. But even with two degrees, she struggled to land a job in her field. She got fired from her first media job, spent a year waitressing and working in a mall, and watched her classmates — most of them white — get hired faster and paid more. It took her two extra years just to reach the starting salary her peers walked into right after graduation. What changed everything wasn't a job board or a formal application — it was a conversation at a hair salon. Ashley ran into the CEO of the Urban League while getting her hair done, opened up about her skills and frustrations, and was offered a job on the spot. That moment stuck with her as a reminder of how important it is to talk about what you're capable of, even in unexpected places, and to find workplaces where your contributions are actually valued. Ashley has some real talk for students thinking about this kind of career. You don't need a degree to do what she does — YouTube and self-teaching can get you far — but formal training kept her skills current. More importantly, she says don't try to learn everything at once. Start with the one creative skill that excites you most, get good at it, then build from there. And don't just chase any job — pay attention to the culture of the company, because who's in charge and how they treat people will shape your entire experience. For students of color especially, Ashley's story hits different. She speaks directly about the moments where she felt her race and gender were working against her, from being the only one let go during a probationary period to being underpaid compared to white classmates with the same degree. She didn't sugarcoat it, but she also didn't stop. If you've ever felt like you had to work twice as hard just to get to the starting line, Ashley's journey is for you.