Ashley Pugh is the Director of Communication and External Affairs at the Urban League of Metropolitan Seattle, where she leads storytelling, branding, and community engagement efforts for one of the country's most recognized civil rights organizations. She studied Mass Communication at North Carolina Central University — a top-ranked public HBCU — before earning her master's in Interactive Media from Elon University, building a career that grew from campus media work and a student-focused nonprofit into directing large-scale communications strategy. If you're passionate about using creative skills to make an impact in your community, Ashley's journey shows how roles in content, digital media, and communications can lead somewhere meaningful.
Their story
“I have a million ideas a minute in my head. " Communications Director.
18 min
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Key quotes
“If being here is making me feel like I'm not good at what I do, then I need to find another opportunity.”
Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle
“I have a million ideas a minute in my head. And so whenever I think of something that I think would be relevant and impactful and actually helpful to what we're doing, I do it.”
Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle
“It took me two years to get to where they started, if that makes sense. And so I definitely feel like a lot of that had to do with just the environment that I was in.”
Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle
“Don't be afraid to inconvenience someone. Because a lot of the time that we don't go after things is because we feel like we are gonna bother somebody. But honestly, people like to be bothered, especially by those that they feel like are persistent.”
Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle
“Start with the thing that makes you the most interested — whether that's websites, graphic design, podcasting, content development — get good at that, get comfortable and confident in your abilities with that, and then build on things like that.”
Ashley Pugh, Director of Communications, Urban League of Metropolitan Seattle
Career highlights
Don't try to master everything at once — pick one creative skill, get really good at it, then build from there.
Ashley started with video production, then added graphic design, then web design. She warns against trying to become a jack of all trades too quickly.
Pay attention to company culture before you accept a job — who's running it will determine your whole experience.
After being fired from her first job and feeling undervalued at a second, Ashley talks about how working somewhere that respects you is completely different from just 'having a job.'
You don't need a formal degree, but formal training helps you learn current tools and best practices — not outdated ones.
Ashley has a bachelor's and a master's, but says self-teaching is a real path too. The edge of formal education, she argues, is staying up to date.
Don't be afraid to talk about what you can do, even in casual settings — your next opportunity might come from an honest conversation.
Ashley got her job at the Urban League because she vented to her future CEO at a hair salon. That conversation turned into a job offer.
If a workplace is making you doubt yourself and you know your work is good, that's a sign to move on — not a reason to stay.
Ashley stayed at a toxic job for two and a half years before leaving. She reflects on how draining it is when your environment makes you question abilities you know you have.
Nonprofit communications roles can pay $35K–$70K, but the same skills at a for-profit company like Amazon or Google can earn double or triple — know your worth.
Ashley breaks down real salary ranges and encourages students to understand the difference between nonprofit and for-profit compensation for the same skill set.

